Jimi Hendrix

Client: Jimi Hendrix

Completed: September 2010

The branding for this project emphasized on expressing the tone of voice of a deceased celebrity. I chose Jimi Hendrix and based my design off the lyrics of "Purple Haze". The logo is a figure of Jimi Hendrix with an illustrative interpretation of "purple haze" in the background. These illustrations are used throughout the brand.